Review on-site original furniture brand XUE exhibition strength
The three-day 2019 China International Furniture Fair successfully concluded at the Shanghai New International Exhibition Center, and the original furniture brand XUE participated in the exhibition. Looking back at the scene, the ears were still full of enthusiasm, and the flow of exhibitors was constantly moving. XUE's latest series of works have received high attention from the industry and won the "China Furniture Product Innovation Award" at the Shanghai International Furniture Fair 2019.
The second left is Xue Shuping, the founder of XUE brand
The end of one furniture exhibition is the beginning of the preparation for the next exhibition. After a year of exploration, XUE has achieved one breakthrough after another, from product material innovation, structure innovation to process innovation. 布置，让最潮流的时尚风格更加适应市场化，以市场为导向，展现最新家具时尚风向标，传播最新家居文化。 The meticulous design and layout of the booths make the most fashionable fashion styles more market-oriented, market-oriented, show the latest furniture fashion vane, and spread the latest home culture.
Today we came to the exhibition hall of XUE and met with President Xue again after a year. Explore the latest development of XUE again and witness the growth of XUE together.
XUE Brand Founder Xue Shuping Interviewed by the Organizing Committee of Chinese Brand Story Special Records
Moderator: President Xue, what kind of new products have you brought today to meet you?
President XUE Xue: This is the fourth time to participate in this year. This year, XUE will officially face the domestic market. In terms of product categories, 3D products and 2D products are also extended to all furniture. Today, I also brought you the latest masterpiece of the IF Gold Award Daisy Chair-Daisy Table to meet you.
Moderator: How is XUE's home style positioned?
Mr. XUE: Pure Nordic style, our designers are top Danish designers. The most typical feature of Nordic furniture is curved wood. Bending wood furniture has twice the utilization rate of wood than solid wood furniture, is more environmentally friendly, and has higher toughness. In particular, the comfort and fit of 3D bending wood can also meet the needs of human functions.
Moderator: What's next for XUE?
Mr. XUE: Always do the most familiar things. There is no better but better. Constantly innovate and upgrade in shape, technology, materials and functions. The next step is not only to provide consumers with more high-quality furniture, but also to pass on a comfortable life to consumers and love the concept of living and living.
Moderator: What do you think about the development of China's furniture industry?
Mr. XUE Xue: Chinese companies must have added value to their products. As a furniture person, a part of Chinese furniture manufacturing is often what is hard to do and what is difficult to do. Only for excellence in the product. Enhance the added value of products to meet consumers' aesthetic needs, functional needs, and life needs. Simple life, easy life.
Moderator: After our special report, how will it affect the development of your brand?
Mr. XUE Xue: No matter how good a product is, it needs to be promoted. The era when Jiuxiang is not afraid of the alleys is over. Good products need to be spread, and good brand ideas need to be spread. Only in this way can we adapt to the current market environment.
From the Daisy chair that won the IF Gold Award to the Daisy table that we met today, we have once again witnessed the growth of the XUE brand. Daisy table columns use full three-dimensional veneer to stretch the material to the extreme. The desktop is made of nano materials, which is an extreme fusion of technology and materials. Just like people dress, today XUE also brings a full range of 3D bentwood furniture to create a systematic home furnishing.
In addition, we also interviewed the furniture designer of XUE brand, Danish national treasure-level design master-Hans Sangelin Jacobsen. The mountains and rivers meet the acquaintances. Due to the high pursuit of furniture design art, Hans, as a furniture designer, and Xue Shuping, a furniture craftsman, became acquainted. After 20 years of acquaintance and cooperation, the two now have a very good understanding. Hans introduced us to the understanding of 3D curved wood furniture. 3D is the crown field in curved wood furniture. It can replace the extensibility of plastic and is more streamlined and closer to the ergonomic design.
XUE has been committed to the continuous innovation and style creation of furniture design. XUE constantly accommodates top design masters from all over the world in furniture design and gathers top design forces. In 2018, he successfully signed AKIYUKI SASAKI, Japan's top home designer. Mr. Sasaki brought the latest work with XUE this time—swallow stool and bud hanger. The simple shape and strong design sense make the vitality of wood art vivid.
Xue Shuping, chairman of Hebei Youqu Furniture Co., Ltd., is constantly making breakthroughs on the road of home design, and is committed to creating products of his own style. To achieve an organic combination of material innovation, structural innovation, process innovation, and appearance innovation, to achieve breakthroughs in added value in functions, and continue to make the best better. Looking to the future, XUE will show a more gorgeous figure on the furniture stage in China and the world. We also look forward to meeting XUE next time.
Address: 408-412, Zhuyuan Building, 110 East Ring Road, Zhucun, Dongpu Town, Tianhe District, Guangzhou City (next to Qixi Park)